Carsharing by VOLKSWAGEN
VOLKSWAGEN GROUP CHINA
The VOLKSWAGEN GROUP had worked intensively on its new Carsharing concept and wanted to present it during Auto China, the must attend motor show for the Chinese market. GOODSTEIN asked me to help them tell the story.
GOODSTEIN is an independent creative agency specialized in building worlds for brands that want to surpass the traditional paid media model. Founded in 2010 the agency is best known for its work on Volkswagen’s ‘People’s Car Project’.
We've got work to do
GOODSTEIN contacted me with a clear task: To develop an explanatory video that would show how car-sharing by VOLKSWAGEN is revolutionizing the mobility world as we know it. With such an ambitious task and with the official concept presentation coming pretty fast, we didn't have much time to experiment. We decided to create an animation with a limited color palette that would accentuate the strong characteristics of the design.
The support of the production team by GOODSTEIN was crucial to deliver everything on time.
GOODSTEIN asked us to help
— Develop an explanatory video
— Create characters and scenarios that would compel Chinese audiences
— Match their bold vision with a strong look and experience
— Deliver everything under a very tight deadline
Creating such a complex project under such a tight schedule was one of the most fun challenges I have ever had. 🎉