LAY's was promoting a new line of chips to the German market: LAY's Strong. For this task, the creative team of DAVIES MEYER developed a social media campaign to push the new, bold and attractive message to a millennial audience.
DAVIES MEYER bring together what belongs together: specialists from all over the world, from creative, technical and organizational areas, who together successfully.
We've got work to do
The creative team by DAVIES MEYER already had a very bold and graphically strong design. The message was clear. We just needed to give it that extra push and vibrancy that makes such a campaign succeed. To achieve it, we used a kinetic typographic kind of animation with enough breath points to engage the viewer without getting lost in the action.
We developed an animation framework that was later used throughout all social media platforms during the campaign.
DAVIES MEYER asked me to help
— Translate their core concept into animation
— Create an animation style that catch the eye in under 10 seconds
— Develop a framework that would be easily transferred into different social platforms
— Create all subsequently adaptations
A clear visual framework, targeted to a millennial audience, was a crucial step in increasing product awareness. Together with the DAVIES MEYER team, we created a social media campaign we are very proud of. 😍