MATE.BIKE, a Copenhagen-based startup founded in 2016 that creates unique, fun and affordable electric bicycles, needed a social media campaign to introduce its new eBikes to the big audiences.
DOKYO, a small but big-thinking agency in Hamburg, asked us to help create a fresh, young and modern look for MATE.BIKE's social media video campaign.
We've got work to do
DOKYO had different ideas how to use the MATE.BIKE's press material and needed help in making it appealing to a millenial audience. The campaign was going to be connected to the release of their two lines of eBikes and needed to reflect the unique qualities that differentiated them. It needed to be short and clear. Informative but also entertaining.
DOKYO gave me the space and time to explore different variations until finding one that every party involved was happy with.
DOKYO asked us to help
— Launch the new eBikes from MATE.BIKE into the market
— Create a portable visual language between different social media platforms
— Be concise and direct, but fun and entertaining
— Create relatable content
Helping spread the word of such an amazing product like MATE.BIKES was one of my most rewarding experiences. I thank DOKYO for the opportunity to be part of this brand. 🙌👌