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SEAT TGI

Service provided

Concept

Design

Illustration

Animation

Sound Design

agency

STAGG & FRIENDS GmbH

Client

SEAT, S.A.

Summary

Discover how I helped STAGG & FRIENDS give SEAT dealership owners a fresh visual explanation of what TGI stands for. With over 5000+ dealership owners from more than 30 different countries gathering together for their annual event, the stakes were pretty high for this project.

STAGG & FRIENDS is more than a communications agency. A creative, consultative and service-oriented partner who cares - about their customers and their goals, their employees and their needs. STAGG & FRIENDS stands for holistic experiences on Champions League level, real and digital.

We've got work to do

STAGG & FRIENDS needed help explaining the new core concept of TGI in an entertaining, minimal and appealing way. They had to integrate this key part of the event into the existing CI and aesthetic culture of SEAT.

Their creative team had already developed a script with the key elements of the story. They were looking for a graphic style that with a limited color palette could translate abstract data into the real world.

STAGG & FRIENDS asked me to help

— Take their event look to the next level

— Communicate scientific data in a clear and conceive way

— Match their bold vision to the look and experience of the event

— Provide a visual idea that will help the sales team iterate faster with the costumers

Creating an animated video with clear and targeted messaging was a crucial step in increasing awareness. Together with the STAGG & FRIENDS team, we helped SEAT communicate with success. 🙂

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