BMW Smart Cities
Jung von Matt
Automated driving, electro-mobility, on-demand mobility and connectivity-mobility have never been so fascinating – and automobile advancement never so exciting and promising – as it is today. BMW.com, the international website for BMW, is a platform that brings you closer to this fascination and the latest technological trends. With content focusing on topics like mobility, stories of past and recent milestones and facts about historic, recent and future BMW models.
JungvonMatt (JvM) provides its clients with creative and efficient marketing communication across all channels and disciplines. Jung von Matt is an advertising agency headquartered in Hamburg, Germany, with 24 affiliates in Germany, Austria, Switzerland, Sweden, China, Poland and the Czech Republic. Jung von Matt is the second biggest owner-run German advertising agency.
We've got work to do
JvM was developing content for BMW.com and needed help creating some animations for their article Smart Cities. They had already an Art Director working on the illustrations ready to be animated.
The whole character of the animation needed to be informative but overall entertaining.
JvM asked me to help
— Take their illustrations and animate them
— Create perfect loops
— Bring the new content to their Know-How and high quality standards
— Entertain and inform
Creating multiple animations to describe visually, in a matter of seconds, otherwise complex concepts helped my client to communicate more efficiently with their audiences. I was very happy to be part of this project.🙂